Is there something in common with multinational company like Apple and Blackberry? I’m thinking how they got their names. Why Apple and Blackberry got their names from a fruit? Is it lucky to take your product name from a fruit to become the most successful technology company on the planet? Or it was just the quality of their product?
Apple’s first logo was designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. (source: Wikipedia > History of Apple). 
The author of ''BlackBerry Planet'' discusses RIM's early days, court battles and the influence of ''Star Trek.'
BlackBerrys are cult devices, inspiring a kind of slavish devotion perhaps matched only by Apple products. But while Apple's corporate history is familiar to many, no one has written a comprehensive corporate history of Research In Motion, the company behind the iconic BlackBerry.
Canadian historian and author Alastair Sweeny is set to release the first such book in September. Called BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm, it tracks the evolution of the BlackBerry from RIM co-founder Mike Lazaridis' 1960s childhood to present day. Forbes reached Sweeny at his Ottawa home to discuss Lazaridis' similarity to Steve Jobs, what RIM thinks of his book and why future BlackBerrys may morph into telepathic gadgets he calls "telebrain."
BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm
By Alastair Sweeny (Wiley, $26.95)
Source: Forbes.com
If you have something in mind about the history of Apple and Blackberry, just share your thoughts at the comment section.
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1 comments
These names are so powerful that other stuff has taken their naming queues from theme. iSomething. SomethingBerry. Maybe there's a sweet charm in fruits' names. Or, maybe, the fruits themselves. In the case of BB, how it appears and its target market pretty much make for its name: email and server solutions for companies and business people.
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